An experienced trainer, but short on new clients? Start with your profile

A complete profile gives people more reasons to take an interest than a page showing only your name and phone number. A description of your services, information about your experience and a few photographs introduce your work before the first conversation.

Text is especially important: it explains what you offer, who your sessions are for and where they take place. It also helps search engines understand the page. Below, we explain how to complete your TeamSport profile and avoid common mistakes.

Make it clear who your training is for

Before writing, consider who you work with and which services you provide. General phrases such as “a personalised approach” say little unless you explain what they mean in practice.

A vague example:

Professional trainer. Personalised approach. Helping you achieve your goals. Get in touch.

This description does not explain what kind of training you offer, where you work or whether your sessions are suitable for beginners.

A clearer example:

I provide individual strength training in Novi Sad. I work with adults who are joining a gym for the first time or returning to exercise after a long break. I help them learn exercise technique and gradually build a consistent training routine.

The second version identifies the type of training, the city and the intended audience. Potential clients can more easily decide whether your services match their needs.

All examples in this article are writing guides. Adapt them to your actual qualifications, experience and services.

Pay attention to your headline and description

A photograph introduces you visually, while the text explains what you offer. Without a description, visitors have to contact you just to find out the basics.

Text also matters for visibility in web searches. Your specialisation, city and training format give search engines more specific information about your page. Phrases such as “swimming coach in Belgrade” or “online training for beginners” are useful when they accurately describe your services. They do not, by themselves, guarantee a position in search results.

TeamSport includes a search by name or profile headline, along with filters for city and sport. Complete both your description and the relevant profile fields.

A vague headline:

Your journey to a better you.

A clearer headline:

Swimming coach in Belgrade — individual lessons for adults.

The second headline immediately explains the service, location and audience. Write naturally: there is no need to repeat keywords or list cities where you do not work.

Explain how you work

Experience and education matter, but prospective clients also want to understand what working with you involves. Describe the first meeting, how you choose exercises and your approach to training.

A vague example:

Extensive experience, a unique method and effective workouts. Guaranteed results.

This does not explain the process, and a promise of guaranteed results does not account for individual circumstances or training consistency.

A clearer example:

Before we start, we discuss your experience, goals and the time you can dedicate to training. During the first session, we go through basic exercises and choose an appropriate training load. Throughout our work together, I explain technique and adjust the programme. I also work with beginners, so previous training experience is not required.

To prepare your description, answer a few questions:

• What type of training do you specialise in?
• Who do you work with?
• What relevant experience and education do you have?
• What happens during the first session?
• Where do sessions take place?
• Which languages do you teach in?
• How can someone book?

Combine your answers into a few short paragraphs. A useful description does not have to be long; it needs to be specific.

State your location and training format

People across Serbia can view your public profile. For in-person sessions, clearly identify your city, neighbourhood and training location.

A vague example:

Personal training available. Message me for the location.

A clearer example:

I provide personal training in Vračar, Belgrade. Sessions take place in a gym, and we confirm the exact location and available times before your first visit. Gym admission is charged separately.

Mention additional costs in advance. Clear terms make it easier for people to decide and reduce the need for follow-up questions.

If you offer online training, say so

Online training allows you to work with clients across Serbia, regardless of their distance from your gym. Explain what the service includes: live video sessions, an independent workout programme or ongoing support with feedback.

A vague example:

Online also available. Message me for details.

A clearer example:

I provide individual online sessions by video call for people who want to exercise at home. Sessions last 45 minutes. To get started, you need an exercise mat and enough space to move safely. Sessions are available in Serbian and English.

If you offer a programme for independent training, explain how clients receive it, how often you communicate and whether technique reviews are included.

A profile photo and 1–3 training photographs are enough

You do not need an extensive photoshoot to get started. A clear profile photograph and one to three images showing your work, training space or exercise demonstrations are enough for an initial presentation.

A less useful selection: equipment photographs only, several nearly identical selfies or images that do not make it clear who leads the sessions.

A useful selection: a recognisable portrait, a photograph of you demonstrating an exercise and a photograph of your training space.

Choose clear, recent images. If clients appear in them, obtain their permission before publishing. Photographs support your description; they do not replace information about your services.

Add qualifications, certificates and sporting achievements

Information about your education, professional development and sporting qualifications helps visitors assess your background. The TeamSport profile application includes sections for education and certifications, along with an option to upload supporting documents.

A vague example:

I have many certificates and regularly develop my skills.

A clearer way to present this information:

Education: institution and qualification. Additional training: programme name, training provider and completion year. Sporting title or qualification: its exact name, if applicable.

Upload readable images of your documents and hide unnecessary personal information. If a course title is unfamiliar to the general public, briefly explain which area it covers.

Qualifications can help build trust, particularly when they support a clear description of the services you provide.

Explain the terms of a free trial session

If you offer a free trial workout or introductory consultation, highlight it and explain the conditions.

An incomplete example:

First session free!

This leaves several questions unanswered: how long does it last, what does it include and are there any additional costs?

A clearer example:

I offer a free 30-minute introductory session. We discuss your goals, introduce the training format and go through a few basic exercises. Advance booking is required. Gym admission is charged separately.

You do not need to introduce free sessions to create a profile. If you do not offer them, clearly describe the price and content of your first paid appointment.

Make the first contact straightforward

At the end of your description, explain how people can contact you and what information they should include.

A vague example:

Contact me for all enquiries.

A clearer example:

To discuss training, use the contact details listed on my profile. Let me know whether you are interested in in-person or online sessions, whether you have previous training experience and which times suit you. We can then arrange the first meeting and discuss the terms.

For the initial conversation, ask only for the basic information needed to discuss the booking.

How TeamSport can help you find clients

The TeamSport directory of trainers and specialists gives you an additional place to present your services. Your profile brings information about your work together, and you can share its link on social media, in conversations and in communities that allow service listings.

Your public profile is accessible to visitors throughout Serbia. State where you work in person and whether you offer online training so people can assess whether your format suits them.

Publishing a profile does not guarantee new clients. However, a complete page provides more useful information and more reasons to get in touch than an empty profile.

Keep your location, prices, training formats and booking conditions up to date.

Start with your profile

Before submitting, check whether a visitor can answer three questions: “Is this trainer right for me?”, “What are the sessions like?” and “How do I book?”.

Create your trainer profile on TeamSport, describe your services and add a profile photo, a few training photographs and your qualifications. Start today: introduce your work so prospective clients understand what you offer and how to begin training with you.